Ruby Bitter is Imperial Measures Distilling take on an Amaro - Campari - so, even though comparing this to Campari would be a sin (against who it depends whom you ask) this paragraph needs to start somewhere.

Danby and Jones spent a huge amount of time dissecting the flavours and potential botanicals in Campari and then re-piecing it together with their favourites - starting with ruby red grapefruit, hence the name - to craft a local interpretation that's at once deeper, earthier and more punchy while retaining the signature bitter sweet balanced drinkability so desirable and necessary in these liquors.

Consisting of 12 interwoven botanicals creating a complex bitter-sweet balance.

The 'secret' Aussie ingredient? Beetroot. For colour, sweetness and a touch of earth.

And of course Ruby Red Grapefruit, Gentian, Rhubarb and Ginseng Harmonise to offer an earthy citrus driven palate.

It's a nod to Campari, sure, but it is its own beast altogether.

Ideal as an aperitif or digestive - perhaps with a touch of soda - and this makes an awesome Negroni.